Billboard advertising is a marketing strategy that involves the use large-scale print advertisements to promote a company, brand, product, service, or. These billboards are typically placed in areas with high traffic, such as along highways and in cities, in order to maximize their visibility to both drivers and pedestrians.

 

The primary objective of billboard advertising is to create brand awareness and to broadcast the message of the business, product, or campaign to as many people as possible. Due to their strategic placement in busy areas, billboards tend to generate a high number of views and impressions, making them an effective marketing tool